For years, the luxury real estate market was defined by “quiet luxury”—understated elegance, minimalist design, and discreet sophistication. In 2026, however, a notable shift is underway. High-end buyers are moving away from subtlety and embracing “living large”—homes that make a statement, offer expansive space, and prioritize lifestyle and versatility.
Why the Shift?
Several factors are driving this trend:
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Generational Wealth Transfer – As Baby Boomers pass on wealth to Gen X and Millennials, younger luxury buyers are seeking homes that combine practicality with lifestyle appeal. They want properties that can accommodate family, entertaining, and work-from-home flexibility.
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Lifestyle & Functionality – Modern luxury buyers value space and versatility over understated elegance. Open-concept layouts, multiple living areas, home gyms, and entertainment spaces are increasingly in demand.
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Investment Mindset – Luxury real estate is no longer just about prestige—it’s a long-term investment. Larger, well-located properties with adaptable layouts tend to retain and grow in value, making them attractive to savvy buyers.
What Buyers Are Looking For
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Spacious Homes: 5+ bedrooms, multiple living areas, and expansive outdoor spaces.
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Distinctive Design: Unique architecture, standout features, and custom finishes that reflect personality.
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Smart & Wellness Features: Automated homes, energy efficiency, wellness-focused amenities, and spaces that promote comfort and well-being.
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Flexibility: Homes that support multigenerational living or potential future suites.
The Market Impact
Even as broader real estate markets face fluctuations, the ultra-luxury segment remains strong. Homes priced $3 million to $10 million are seeing sustained demand, and properties over $10 million are experiencing remarkable sales activity. Buyers are selective but willing to pay a premium for homes that “live large” and provide a distinctive lifestyle.
What This Means for Sellers
For sellers in 2026, emphasizing space, versatility, and lifestyle amenities in your listings is key. Highlight large entertaining areas, private outdoor spaces, and tech-forward features. Homes that balance comfort, luxury, and functional design are commanding attention—and top dollar—in today’s market.
Conclusion: The quiet elegance of the past is giving way to a more expressive, lifestyle-focused luxury market. In 2026, “living large” isn’t just a trend—it’s a defining feature of the modern luxury home.
Let's connect to discuss your real estate goals!
Imran Ali
The Ali Group
📧 [email protected]
📞 604-616-5553
